On-screen drinking drives viewers to the bottle, study finds - Globe and Mail article (url)
HEALTH: ALCOHOL: MONKEY SEE, MONKEY DO The Canadian Press March 4, 2009 For the first time, researchers have shown that watching characters knock back a beer or quaff another alcoholic beverage in films, TV shows or advertisements can have an immediate effect on how much people imbibe. A study by researchers in the Netherlands and Canada found that young males watching films and commercials that prominently featured alcohol drank twice as much beer or wine on average than those watching movies and TV ads in which booze was less evident. continued at http://www.theglobeandmail.com/servlet/story/LAC.20090304.LBOOZE04/TPStory/?query=on-screen+drinking
